“Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.”

― Barry Schwartz, The Paradox of Choice: Why More Is Less

ABOUT US

 Shopping for the right product is tough. All too often, we buy a product only to learn later that it wasn't suitable for our needs. Online review sites are aplenty. Yet, not all reviews are written the same. Many are paid for by the brands, some merely listicles with product information copied verbatim from the manufacturer's marketing collaterals.

Launched in October 2020, at BUYWHAT.SG, our goal is to test each and every one of the products listed on our platform. We aren't quite there yet, but we will get there. In the interim, we clearly indicate so when a product listed has yet to be personally tested by our team.

If you find our reviews useful, do help support us in continuing our mission to provide honest in-depth product reviews by purchasing from our retail partners. We earn a small commission on each purchase you make through our affiliate links.

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